What’s Google Advertising? A Guide to Google Ads

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Around the world, millions of companies use Google’s advertising platform, sometimes known as Google Advertising or Google Ads. Google believes it can generate an 8:1 return on investment even with just $10 to $50 a day, demonstrating how profitable it is. 

Using this powerful tool requires first becoming familiar with how to use Google Ads’ new campaign platform. In this guide, we’ll also look at its advantages, the price of advertising, and the resources available to you for creating your first ad campaign. 

What Is Google Advertising?

  • Google advertising, often known as ads Google Ads, is a digital advertising platform that the search giant created that enables organizations and people to run advertisements on both the Google search engine and its advertising network. The site uses a pay-per-click (PPC) business model, so advertisers only spend when individual clicks on their advertisements.
  • Based on variables like geography, interests, and search phrases, businesses may use Google advertising to develop and display advertising to their intended audience. Advertisers can also select a budget and place bids on keywords relevant to their company to arise first on the search engine results page (SERP).
  • The several ad forms available through Google advertisements include text advertisements, display ads, video ads, and shopping ads by Google and app ads. Additionally, advertisers can monitor the effectiveness of their ads and tweak their campaigns to increase ROI.
  • All things taken into account, Google advertising is a mighty tool for companies to unite with their target market, increase traffic to their website, and generate sales.

How Do Google Ads Work?

There will always be more advertisements available for particular searches than there is SERP ad space. Google thus holds auctions for each keyword to resolve which ads to display in reaction to a query. The competition for your desired term and/or audience when designing an ad comes from other companies who have done the same. 

Your successful bid depends on the following three criteria:

Budget: the amount that you (or your rivals) are willing to invest 

Quality Score: a ranking of the effectiveness of your advertisement and landing page based on user satisfaction

Relevance: Your landing page’s affinity for your advertisement and its keyword density (this can also affect your quality score).

The ads that display on search results pages, websites in the Ads network, or YouTube videos are chosen by a machine that analyses each of these variables.

Types of Google ads

You can choose from 5 ad types:

1. Search campaigns: These are text advertisements that picture at the top of Google search results from pages. Pay-per-click (PPC) campaigns are typical for Google search advertising. This means that you only have to pay Google when a user clicks on your ad. In these kinds of campaigns, your ad copy serves as the main attraction, so write it carefully.

2. Shopping campaigns: Shopping campaigns are used to sell inventory or products. These ads feature information on the product, such as a picture, the title, the cost, and the name of your company. On a Google SERP, these PPC advertisements can be found at the top or on the right side.

To create a shopping ads campaign and upload products from your website to the platform, you’ll also need Google Merchants in addition to Ads. 

The shopping campaigns will allow you to specify negative keywords. You don’t like your ad to show up for these keywords. However, since Google uses algorithms to determine when to display your shopping ads, you won’t be able to choose the keywords to target.

3. Campaigns on the Display Network: Display network  Google Ads campaigns, frequently referred to as Google Display Network (GDN) advertising, run on websites other than SERPs. When you put up your ad, you can choose whether or not it will typically have text and photos. Due to the fact that display advertising appears when people are using particular apps, reading their email, or browsing the internet, they are seen by 90% of internet users. When you place up your campaign, you may pick the demographics to focus on in the display network. 

4. Video Campaigns:  Short videos called video campaigns or video discovery advertising is played just before or in the middle of a YouTube post. Your product or service may help to increase memberships, visitors, or conversions.

Even if this advertisement appears on YouTube, Google Ads is still required for its setup. You can create a 6–15 second video clip using the platform’s built-in tools for targeting audiences. 

5. App campaigns: App advertising is marketing with the objective of boosting app downloads or in-app payments. According to where Google’s algorithm thinks you’ll profit from your ad the most, they may show up on display networks, YouTube, or SERPs.

Your Google Ads website and design and budget can be included while creating this advertisement. The places where the audience is most likely to be interested in your app will automatically be where Google displays your ad.

Why Should You Run Google Ads?

Why pay for online advertisements when you can generate visitors for free or at a reasonable cost using other marketing channels?

For a good reason, Google Ads have become a popular addition to the marketing toolkit of many professionals. You can achieve substantial success with a Google Ads campaign, provided you have a sound budget and approach. 

Benefits can include:

Faster ROI: Once advertisements go live, clicks are available wherever they are displayed. When compared to other marketing channels like SEO or email, successful advertising can generate profits practically immediately.

Spend Control: The features of Google Ads allow you to fully regulate your spending and budget. The settings of your campaign are always flexible, and you may also turn it off whenever you choose. 

Support Your Marketing Objectives: Google advertising can assist in boosting brand recognition as well as traffic, footfall, or conversions. Whatever your marketing objective, there is a Google ad kind that can assist you in achieving it. 

Simple Reporting: Monitor clicks, costs, and other information about your advertising in the advertising platform or link the platform to any PPC tools you may have. Additionally, you may directly connect your Adwords account to Google Data Studio for automated real-time reports. 

Control over Targeting: Google Ads allows you a lot of flexibility in terms of who, where, and how long you want to display your ads. You can specify the device, the time of day, the demographic, the area, the placement, and more. Knowing that you are targeting the proper people and not spending your money on non-converting traffic gives you a chance to maximize your budget.

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