Introduction
User-generated content (UGC) is a type of media that has been around for thousands of years, but it’s only recently that it’s come into the spotlight. UGC marketing can be anything from home movies to photos and videos shared on social media platforms like Facebook and Instagram. But what makes this form of content so unique? And why should you consider using it in your business? Here are four examples:
The Great Copyright Trolls of the World
Copyright trolls are not just a problem in the US. They’re a problem all over the world, and many industries have been forced to deal with them.
The most obvious example of a user-generated content platform like The Pirate Bay or IsoHunt, which were at one point considered legal sources for content you could download for free. These sites have been shut down by law enforcement agencies from various countries around the world–but they didn’t go away because of their popularity; instead, they evolved into something else: platforms where users can upload content themselves online without having to pay a licensing fee (or risk getting sued).
Another way these websites have changed over time is through user-generated content (UGC). Sometimes known as “user-generated videos” or “user-contributed photos,” UGC refers specifically to any type of digital picture or video created by people other than professional photographers working within traditional photojournalism settings; those pictures may come from anywhere–from someone’s Instagram account to an amateur photographer shooting at night with his smartphone camera–and are uploaded onto platforms like YouTube where anyone can view them without charge or permission
AwesomenessTV
AwesomenessTV is a user-generated content (UGC) platform that allows people to share videos with their friends. The site was originally created in 2004 as a social network, but it has evolved into something much more.
The site now has over 1 billion views per month and around 200 million registered users–and it continues to grow at an incredible rate. In fact, AwesomenessTV was recently named one of the top 10 most popular social video sites by comScore!
YouTube’s UGC Community
YouTube’s UGC community is a great way to reach your audience and earn their trust.
If you have a YouTube channel, it’s likely that you know how much content creators can make from posting videos on the platform. You may even have felt some of the frustration that comes with producing quality content for free, as well as paying attention to what other people post around you. This can be frustrating because no matter how hard we try, we can’t always produce high-quality work in our spare time — but there are ways we can still connect with each other using UGC!
Vine
Vine is a video-sharing app that allows users to create and share six-second looping videos. The platform has over 200 million users worldwide, and it was acquired by Twitter in October 2012 for $30 million. In less than two years, Vine had become one of the fastest-growing social networks in history, with over 40 million monthly active users (MAU) as of May 2015.
The popularity of this platform can be attributed mostly to its ability to capture people’s attention through short bursts of content–the perfect length for creating memes. For example: “I’m gonna go eat some food right now” or “watch me fall asleep #sleepyhead.” While these examples don’t necessarily reflect what makes Vine special (or why it is still relevant), they do demonstrate how user-generated content can be used effectively by marketers who want their brands’ message heard above all other voices online.
User-generated content is a great way to reach your audience and earn their trust, but remember that users will only engage if they feel like their interests are being cared for: User-generated content is a great way to reach your audience because it is customer-generated content, and it earns their trust, but remember that users will only engage if they feel like their interests are being cared for. Make sure you’re creating content that’s relevant and valuable for your target audience by asking yourself the following questions:
- What does my business want from me?
- How can I best help them achieve their goals?
- How will this benefit them in the long run?
Conclusion
We hope you enjoyed reading the above four user-generated marketing strategies and that they helped convince you to use UGC in your content strategy. We believe it’s the best way to connect with your audience while also earning their trust and respect. The next time someone tells you not to use user-generated content, remind them of these four examples as proof that they’re wrong!
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