Google Analytics Goals Guide: How to Set Up and Track Kpis from the Bottom Up
Using Google Analytics can only be possible if you use it sparingly—a few hours in the day to learn all the routes and messages. The most important business number to track is your goal setting. This is because of the goals – the key success indicators (KPIs) you enter in your tool in this study are the actions you want users to take on your site.
The version of Google Analytics discussed here and Google Universal Analytics will be phased out in spring 2023 and replaced by Google Analytics 4. See this article for instructions on how to migrate from UA to GA4.
Goals In Google Universal Analytics
In Google Universal Analytics, goals measure how well your website or mobile app meets your business goals. Goals are specific user interactions on your website, such as completing a purchase, filling out a contact form, or signing up for a newsletter. To set up Google Analytics, you need to do the following:
- Log in to your Google Analytics account and go to the Admin section.
- Select the view for which you want to set a target.
- Click on Destinations and then click on the New Destination button.
- Choose a template for your goal or create your own.
- Define the details of your target, including the target type, target name, and target value.
- Configure the goal to match the specific user interaction you want to measure.
- Save the destination.
Once you set a goal, you can track its performance in the goal reports in the Google Analytics setup. These reports show how many users completed the plan and other vital metrics such as conversion rate, goal value, and the path users take to reach the goal. This information can help you optimize your website or mobile app to improve your business results.
Step1- Set Up a Goal in Google Analytics
- Admin Account is at the top of the screen when you sign in to your Google Analytics account.
- “Account,” “Property,” and “View” will be separated into three columns.
- Choosing “View” is the last column that will display the results.
- To add a new target, click the red “+ New Target” button at the top of the table.
- You can select a template from the list.
Step2- Select destination type:
Descriptions of individual types of goals are presented here in understandable language. Your ability to measure your most important KPIs and digital marketing goals will help you choose the right kind or type of goals.
- HTML pages appear after landing pages have been downloaded, or registration has been completed, such as thank you pages and confirmation screens.
- Goal completions will only be tracked after users spend a minimum of time on your website.
- This lets you track how many pages have been viewed, for example, how many screens have been considered during the session.
- A user event means when they interact with your website, such as when they play a video, click on an affiliate ad, subscribe to a newsletter, or leave a comment.
Step3 -Study the Definition of Each Goal Kind & How to Set Each One Up:
Read the definitions of each type of goal and how to set them:
After taking a specific action, such as submitting a contact form, the target audience tracks the last page your user landed on. A person who visits the scheduled HTML page you selected activates your destination goal. For potential customers who have completed a specific page of an entry form, plans are ideal for tracking thank you or verification pages.
How to create your goals Set Destination URL. After your prospects complete your targeted conversion activity, choose the page URL to display. For example, select the thank you page URL displayed after the user fills out the contact form. Only the request URI needs to be entered; the entire URL must be avoided.
Select whether you want to insert a monetary value –
If you know the conversion value for your specific creation goal in google analytics type for your company, you can enter a monetary amount here. To track how much money your conversions are making for your company, Google Analytics will assign an economic value to each goal completion. For information on how to set the correct goal value, see this helpful guide to Kiss Metrics goal values. Then, turn on the weight and enter the target amount in the appropriate field to set the value. Leave the switch off if you don’t want to join a deal.
Steps to set the match type
Users can use your match type to control how exactly Google Analytics checks the importance of a URL. For example, only the URL you select will work if you choose Exact Match. There are better choices than this if your system generates unique URLs for specific people. On the other hand, Head Match tracks all visitors to your URL based on what comes before or after that URL, so use it if you’re using unique URLs or UTM values. Frequent sessions are best left to the experts, but if you want to try it out, check out this Google Analytics tutorial.
You can group many items you want to track by defining a category. For example, this is useful if you want to group all your videos. Your Category field, in this case, might say something like Videos. Steps to set up an actionA user action is a contact you want them to have; for a video, it could be clicking the Play or Stop button. Label Settings When filling out the label, you can add details about your event. This would be a perfect place to see the video’s title, for example, if that’s what you’re watching.
Choose if you want your event value to be your target value. If you wish to, leave the switch to Yes and set the event value to your target amount of money. If you’d instead create your target value, select No and enter the desired dollar amount.
Step4- You can view your conversion rate by tracking the goals you have set up:
- Navigate to conversions, goals, and overviews in creating google analytics.
- The type of goal you want to achieve can be chosen from the dropdown list above the table.
- It allows you to view the number of goals completed and conversions.
- Rates and for the specific goal you selected.
In addition to goal conversion appearing in the acquisition and multi-channel funnels reports, goal conversions also occur, in other words, throughout KPI google analytics.