Brand Style Guide: Introduction to Graphic Design
Style guides are a guideline that provides guidelines for how your brand appears in various media like websites as well as social media and other such media. Every brand needs to have its own style guideline. If you’re adding images to your site, an Instagram post, or even to any visual content in general, having the style guide will mean you won’t need to guess about colors, images, or fonts. They’re all there with plenty of examples included in Your Style Guide.
The advantage of having a brand’s style guideline is that it helps everyone be on the same level and gives the same vision for your business, no matter if the designs originate from customer service, marketing sales, sales, and web designs.
What happens is the situation if you don’t have a style guide, like when you’re a young-stage company? In the future, you’ll have to develop one to ensure uniformity across your brand. In the meantime, it is possible to ensure the consistency of your brand by making sure your branding is consistent with the other digital assets like your website or your product’s visuals.
We’ll look at the primary elements you’ll need to consider from the style manual when creating your graphic. They include:
They should be simple to understand, and reproduce, and ensure you know what, and when to utilize these items.
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Create a style guide for your brand
Here’s a list of things to think about when creating your style guide for your brand:
- Determining your color palette
- Determining your fonts
- How to determine your imagery
- The acceptable use of logos
There is a brief description of the colors, and maybe even the reason why they are associated with a particular corporate brand. In addition to samples of splashes of various colors, you can also see RGB as well as HEX values, as well as exactly what color code to use to ensure that you can recreate every color in the editor you are using.
The RGB code, also known as the Red green, and blue values, are just three numbers that show the amount of each color utilized to create that desired hue. For instance, a “Salmon” color might use the following RGB number: 250 128, 114.
There is also the possibility of finding some HEX numbers for the specific color. It is a six-digit number that represents the amount of green, red, as well as blue, in a particular color. For instance, the “salmon” color might use the following HEX number: FA8072.
- Determining your fonts
What are the typography and fonts you’re using? This section of the style manual will help make sure that you’re using the same fonts and styles to appear professional. You’ll find a range of fonts and sizes that are listed, each for various reasons. The style guide will tell you the order in which fonts are used and usually shows the spacing between paragraphs and letters and paragraphs.
- Determining your imagery
When you’re making images, you’ll need to know which pictures or images work best for your brand. The section on imagery in the style guide should provide plenty of examples, so you don’t have to seek approval for every image you employ.
It is evident that your logo is a prominent part of your branding Here is an example of the proper use of this logo. HubSpot logo at the top and some examples of inappropriate usage include the Hubspot logo at the bottom. The style guide you use should explain how not to apply your logo to ensure that both you and other employees of your business aren’t tempted to misuse the logo.
- The acceptable use of logos
The style guide for your brand should provide all the information you require, as well as excellent examples that you can apply to create your own branding. If you’re planning to add images to your blog or newsletter or newsletter, this style guide can make your life much simpler.
- Understanding your design goals
Before you begin putting together your graphic There are a few points you must define. While your style guide was created with your market in mind the thing we’ll be speaking about is the exact market for the design you’re making.
The most important questions to ask include:
- Who are the people who will be targeted and where can they hang out on the internet?
- Are they avid readers who like long articles that include graphics? Or do they want bite-sized content from platforms like Instagram?
- Do you wish to display the image to your existing or prospective customers?
Knowing the context within the context in which the image will be employed is vital since it determines how it appears. LinkedIn is an example. It is a professional platform that caters to corporate and business users. If you are planning to use the logo on LinkedIn is it appropriate to reflect your goals for the business in the style of the platform?
In contrast, maybe the picture isn’t as serious, or even employs humor, and could be uploaded to a website such as Twitter as well as Facebook.
Also, you should consider the medium and the design of the image – will it be displayed on a site; an email newsletter, tweets; posts on Facebook or a blog, or some other place? Also, be aware of how your viewers will use the content. Do you target mobile users or are they mostly desktop users? There are plenty of questions to ask yourself regarding where this image will be displayed and to whom it will be displayed. Making sure the content is tailored to the right format and medium will make sure that it is effective and has the desired effect.
It is also important to ensure that the design or shape is compatible with the purpose of the design. Consider what the primary purpose of the graphic is. For instance, it could be a picture to help the content of a blog or to grow your audience.